It all started with the joyful Little Round Pots…
Glittering Paris in the mid 19th century was the place to be. It was the height of fashion, scandalised by the Can-Can, shimmering with lights, music, and theatre. It was also home to the world's first powder blush, the Little Round Pot created by Bourjois. Every generation over almost 150 years has adored these small pots and what they offer: smooth, light blush that blends blissfully in delightful colours. The concept has hardly changed since, only improved, to become the ultimate cult product. Today, more than 3.5 million pots of Bourjois Blush are sold every year throughout the world
Backdrop to beauty
In the 19th century, respectable women rarely wore make-up that was left for actresses and ladies of the night. When they wanted to brighten their looks, they either pinched their cheeks, rubbed in beetroot or strawberry juice or used greasy uncomfortable make-up made from fats. However, Alexander Napoléon Bourjois was set to change all that. Inspired by the theatre and his love of the stars of the stage, he created a light quality stage make-up that became the "Official Supplier to the Imperial Theatre". This first ever "dry" powder make-up was called ROUGE FIN DE THEATRE.
The beauty of Bourjois baked make-up
In 1863, Bourjois redefined blusher as we know it. He created a baked, coloured powder that blended beautifully and was perfumed with delicate rose scent. The first ever "baked-dry' colour was easier to use and had a natural finish, as opposed to thick, messy greasepaint that resulted in a mask-like effect. The blusher was fashioned into the famous domed shape and left to dry-bake in a dry room in the Bourjois factory in Pantin (Paris suburb). Then, from the theatre to the consumer, it was made accessible to all women packaged in beautifully decorated little cardboard pots, philosophy being "good quality products for stage make-up and everyday make-up".
From 1879, the pots were given names describing the colour, one of the first being Rosette Brune. This classic shade still exists today as 'Cendre de Rose Brune' and remains a favorite. In 1914, the packaging of the blusher took on its distinctive look with coloured pots that matched the shade inside. The design remained unchanged until the 1950's when cardboard pots were produced in a more modern material. The 80's saw the range expand to eye shadow in an array of beautiful colours. Over the last 2 decades the pots have evolved, being modernised to include mirrors, applicators and a push button opening with a rainbow of colours, making them even more irresistible!